Be the
Top Player
in Your Market
Running a small business takes a team and winning plays.
We’re here to help financial advisors, attorneys, and referral-based business owners play your position, stay on offense, and create a system to score more ideal clients and raving fans.
Attending NM Annual Meeting? Let's Connect!
Milwaukee | July 19-22, 2025
Book a focused 20-minute session with me to sharpen your referral strategy, client experience, or marketing approach — fast.
Walk away with clear, actionable ideas tailored to your practice.
If you see me, snap a pic and post it on LinkedIn,
Facebook, or Instagram with #SpotThePlaymaker.
Each post is an entry for a daily raffle for a
private marketing strategy session ($500 value).
Let the spotting begin!
CURRENT EVENTS
MVP Scholarships
In honor of Playmaker Coaching & Consulting’s 5th Anniversary, we’re giving five driven financial advisors an incredible chance to join our MVP Program for just $600 for the entire year—a 50% discount from the usual $1,200!
This is your chance to supercharge your career with personalized coaching and support—all at a fraction of the regular cost. Application submission are open now, and we’re selecting just 5 lucky winners—so act fast!
Click here to apply today.
EVENTS
NM Playmakers Changing the Game Webinar Series
Elevated Branding:
Speak, Spread, and Stand Out!
Hear from Northwestern Mutual advisors who are leading the way regarding their advice, experience, and strategies to learn how to build a strong brand identity, connect with your ideal audience, and create a compelling brand story.
Live from 12-12:30pm CST with time for Q&A.
Open to all Northwestern Mutual advisors but best suited for under 5 advisors working towards MDRT or Lives Leader Summit.
EVENTS
NM Playmakers Changing the Game Webinar Series
Marketing Triple Threat
Amplifying Reach- Creative Collateral – Brand Mastery
Hear from Northwestern Mutual advisors who are leading the way regarding their advice, experience, and strategies to develop a winning system that allows you to play your position and score more ideal clients.
Open to all Northwestern Mutual advisors but best suited for under 5 advisors working towards MDRT or Lives Leader Summit.
▶️Watch the Replays
Sign-Up for Our Newsletter to be the 1st to know when the next season is coming!
ATTRACT MORE IDEAL CLIENTS WITH A DIGITAL PRESENCE THAT SPEAKS FOR YOU.
Welcome to the Champions Club!
- Website
- Social Media Profile
- Search
Registration Closing Soon!
EVENTS
NM Playmakers
Changing the Game Webinar Series
SAVE THE DATE
September 5 | September 19 | October 3
Hear from Northwestern Mutual advisors who are leading the way regarding their advice, experience, and strategies to develop a winning system that allows you to play your position and score more ideal clients.
Open to all Northwestern Mutual advisors but best suited for under 5 advisors working towards MDRT or Lives Leader Summit.
Sign-Up for Our Newsletter to be the 1st to know when the speakers are announced!
EVENTS
NM Playmakers Changing the Game Webinar Series
Powerhouse Marketing
Hear from Northwestern Mutual advisors who are leading the way regarding their advice, experience, and strategies to develop a winning system that allows you to play your position and score more ideal clients. Open to all Northwestern Mutual advisors but best suited for under 5 advisors working towards MDRT or Lives Leader Summit.
Join us:
September 5th 12-12:30pm CST: James Kaiser, WMA and co-founder of Gamma Wealth Partners in Montana (NM 2008)
- How building powerhouse marketing requires a powerhouse team and unwavering commitment to your vision
- Valuable insights on developing a firm’s name and navigating the rebranding process
- Strategies for continuing to grow your practice, especially if you’re considering a teaming model
September 19th 12-12:30pm CST: Mike Riggs, FA from the Sarnecki Network Office in Kansas (NM 2018)
- How Mike revamped his online presence to nurture clients and grow his share of assets
- The impact of refining his value proposition and gathering impactful testimonials
- How showcasing his authentic approach drives success in his practice
October 3rd 12-12:30pm CST: Bonnie Mangold, 1-star Pathfinder FA in Pittsburg, PA (NM 2018)
- Despite relocating her practice twice, how Bonnie has achieved Forum status, and built a thriving powerhouse practice
- How she leverages innovative marketing strategies like online prospecting, webinars, and events
- Her unique approaches, combined with her team’s integral support
EVENTS
NM Playmakers Changing the Game Webinar Series
Marketing Triple Threat
Amplifying Reach- Creative Collateral – Brand Mastery
Hear from Northwestern Mutual advisors who are leading the way regarding their advice, experience, and strategies to develop a winning system that allows you to play your position and score more ideal clients.
Open to all Northwestern Mutual advisors but best suited for under 5 advisors working towards MDRT or Lives Leader Summit.
▶️Watch the Replays
Sign-Up for Our Newsletter to be the 1st to know when the next season is coming!
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Sales + Marketing = More Control &
Better Results
When everyone else says hire a marketing agency
we say you need a Playmaker. Here’s why…
- Sees the whole field
- Has a winning team
- Uses a playbook & system to SCORE
- Helps you win consistently
Inside the Huddle: From Rookie to Pro
How to market consistently?
11 Videos
0:37
2:06
2:04
2:18
2:12
1:57
1:59
2:41
1:53
1:49
6:07
Business development doesn’t have to be overwhelming, inconsistent, or unintentional.
Accelerate with a Flexible Client Acquisition Game Plan that Evolves as the Game Changes.
- You deserve support from someone who understands sales, marketing, operations, AND compliance.
- You deserve to work with someone who understands your unique business and clientele.
- You deserve a strategy that is put directly into action.
Built on the same principles you likely use: start early, diversify your strategy, dollar cost average, and maximize the magic of compound interest accelerates growth exponentially over time.
How to SCORE
The Playmaker is a player that leads the team to score, sees the entire field, and gets the ball to the right person at the right time. For your business, this means:
GeneRATING
More LEADS
DRIVING HIGHER
CONVERSIONS
CREATING
RAVING FANS
SAVING YOUR
TIME & HEADACHES
ACHIEVING YOUR
BUSINESS GOALS
FASTER
A PLAYBOOK for
Success
You can stay on offense and play your position.
Ready to get in the game?
TAKE THE SCORE WINNING SYSTEM ASSESSMENT
Uncover opportunities and help determine the right game plan for you.
MARKETING PLAYBOOK
Strategy & Consistency
SPECIFY
Confidence & Clarity
CONSIDERATION
More & Better
Leads
OTHERS
Expand Audience
RELATIONSHIPS
Increase Conversions
EXPERIENCE
Create Raving Fans
If you aren’t at least a 6 in each area it’s time to take action.
Schedule a discovery meeting to review the assessment and discuss recommendations.
- Clients have improved their SCORE over 100% in just 90 days.
WHAT OUR CLIENTS ARE SAYING
In just a short time our social media page views have increased 1000% and we've seen a bunch of web traffic. Everything has been a win!
"Jenn was a great thought leader for our teams past and present marketing initiatives. We have worked together on numerous occasions developing impact of social and organic marketing. Jenn has a great ability to think outside the box and deploy thoughts into action steps."
"In our first 90-day engagement Jenn helped me to gain an awareness of how to deepen my client relationships by creating a clearer, more aligned brand message to create more advocates. She helped me with strategies to continually stay in front of clients and prospects even when I'm not with them live. What she says sometimes seems so obvious but are things I've just never thought of and the way she presents it seems very doable to implement. I'm starting to get engagement that wasn't there before and by keeping marketing at the forefront I see how it all fits together taking my efforts to the next level. "
"In my first 90-days with Playmaker we implemented a clearer voice for my practice by narrowing in on whom I want to build my business with. After doing this and updating my website to reflect it I’ve had over 10 prospects provide positive feedback about moving forward with our work together.
The average age of my clients has shifted to be more in line with my ideal client, and most exciting is that int eh last quarter I had 2M in assets, my largest increase so far, and I was also in front of more A-level clients than ever! If this is what we can do in 90 days I’m excited about what else is possible."
"Jenn comes to the table with a wealth of knowledge. Most impactful is the knowledge of different opportunities she brings, and the strategy of how to tackle all these bit by bit."
Most impactful is having a partner to help develop and implement the best strategies that will have a direct return on investment.
There are many thoughts and ideas we have learned over the years, but having Jenn on board is making sure we take the best ideas and start with those first vs. spinning our wheels.
Jenn has the background, knowledge, and experience to be a valuable resource in her capacity. Based on this experience, she is a perfect partner for helping implement a wide variety of marketing ideas."
"Playmaker CC has helped me to actually take the time to work on areas of my business that are vital, but not always top of my mind. Jenn has helped me create simple, actionable steps to reach my goals. She has great processes and knowledge about my industry which has proved to be very important and helpful."
"After completing the Target Market Analysis, I met with one of my COIs to share with him who I was looking to work more with and received 8 A+ introductions."
"Working with Jenn helped bring clarity, structure and accountability to my marketing plan that I desperately needed. I opted for a Done With You approach as I have a team that can handle the implementation, but I really needed to have someone on the outside helping me to see the bigger picture. It was very beneficial!"
"Jenn and her team did an excellent job crafting and implementing our firm's marketing strategy. I highly recommend Playmaker Coaching and Consulting LLC to any business owner or manager who may be struggling to identify their brand or how to navigate social media! Jenn and her team did an excellent job crafting and implementing our firm's marketing strategy."
"Jenn has been a tremendous asset to my law firm's business with a creative mind and a strong work ethic. She helped us grow while other law firms were shrinking in 2020, and we look forward to see what she can do in the future!"
"Jenn is an amazingly adept, responsible, and caring professional. I have had the pleasure of working with Jenn for a number of years and find that her creativity, exceptional care for details and willingness to jump into any task to keep "moving the ball forward" are formidable character traits. The specific projects with which Jenn supported our organization entailed creating and executing on a strategic marketing plan designed to achieve key results. I found that Jenn was not only knowledgeable, but highly organized and relentless on follow through. I highly recommend Jenn for any role in which you may find her skills to be relevant."
"I have obtained 8 new clients in my target market since working with Playmaker in our first 90 days."
"Jenn has been a great asset in organizing and mapping out my thoughts to help illustrate my value proposition. She is an expert to help me brainstorm, mapping out a plan, and taking the load of marketing duties off our plate."
"I am somewhat afraid of LinkedIn and don't want hundreds of random contacts or to lose valuable time on social media, but marketing has been on my backlog for a long time. I felt like Jenn can help out, great, and she has exceeded my expectations. I'm trying to be more digitally savvy and put myself out there and have a strategy to meet the people I want to. Our work is helping me see how it all comes together.
The work Jenn is doing is good work and fun to show and by showing it we get to brag about ourselves in the process. Look how good we are, and as a result, look how good she is because I couldn’t have put this together on my own. In just a couple of months, I’ve already seen clients sending others to my website, which has led to several leads already."
"The value of working with Playmaker is being able to leverage Jenn's expertise similar to a joint work partner, having her assistance to take it off my plate, and her ability to see the bigger picture. I didn't know what was possible. Jenn helped me discover opportunities beyond my website and created a plan to help me stay on track just like we do for our clients as a financial advisor."
"Jenn and her team helped us take action and implement things that had been on the backburner for months. Our website and socials are finally fresh and live! Jenn not only provided structure to what can otherwise seem like a daunting project--but she also helped guide us and totally took some work off of our plate as well. Jenn was available, responsive, and kind throughout the Champions Club experience and I'm glad we hired her services."
"The biggest win from the Champions Club has been creating dedicated time on my calendar to work on marketing. It’s helpful and necessary to have direct access to a marketing professional whom you can bounce ideas off and hear objective feedback and it’s unrealistic to expect that from office leadership."
"I’ve had a good experience working with Playmaker CC. Jenn's team has helped to make the needed changes to my team’s digital presence that we had been intending to do for a while."
"It’s nice to be able to give marketing over to someone else to run the show."
"The Champion Club Brand Boot Camp is worth the investment in yourself and to expand your reach. Even if I get one more client it would have paid for itself and is the right step to make sure that you are using your digital present to your advantage. Jenn was able to talk about my team and I in a way that I couldn’t and I’m super excited about our new website and where we can go from here. I wouldn’t change anything about the program."
"It is valuable to have someone like Jenn, who has Northwestern Mutual and marketing experience, to help me brainstorm and create a marketing program that I can implement with advisors! Thank you, Jenn for all that you do!"
"Jenn was an integral part in helping me understand where I needed to focus and prioritize my time in order to help grow my practice. She was easy to communicate with and encouraged me to become the best version of myself in order for me to better serve my clients. Strongly recommend working with her!"
Jenn has been instrumental in helping me think big picture, as well as longer term with regard to my brand, marketing efforts, and advertising mediums. She has tons of experience in working with financial advisors, as well as other businesses in other industries. She's great at follow up and implementation.
I would highly recommend anyone to work with Jenn if they are looking to grow their business specifically with regard to their marketing efforts.
Jenn has helped me focus on marketing like never before and has held me accountable for its progress. Despite my dislike for marketing, I deeply appreciate her efficiency and the support she has offered.
I wasn't utilizing LinkedIn effectively before teaming up with Playmaker. However, since updating my website and LinkedIn profile, I now have the foundation to gain traction. As we all know, prospects typically research you online first. Thanks to Jenn, my online presence now accurately showcases exactly what I want it to.
Our initial attempts at rebranding were challenging—we couldn’t even get to the point of creating a logo! That’s when we decided to work with Jenn, and it turned out to be a game-changer. While we had a lot of ideas, it was Jenn’s expertise that truly made a difference.
We arrived with several potential names for our firm, but Jenn took it to the next level by diving deep into our values and identity, gathering invaluable feedback and testimonials. Her ability to organize and structure the process, along with her proactive approach, was key. Jenn’s support, combined with our COO’s partnership, kept everything on track and was exactly what we needed.
Thanks to Jenn, we could focus on what energizes us while she expertly handled the branding and marketing. Jenn’s expertise was crucial in transforming our ideas into a cohesive and impactful brand. Delegating this was one of the best decisions we made.
Working with Jenn has been a great help in keeping a pulse on our marketing. Since we don’t have a marketing expert on our team, her guidance has been invaluable in providing direction. When I faced an unexpected early maternity leave, her support was instrumental in ensuring the firm maintained production seamlessly, which was a huge win.
Working with Playmaker Coaching on the Brand Starter Program has been a fantastic experience. The process was clear and organized, making it easy to update my online presence and create a cohesive message. I now feel more confident directing prospects to my website and scheduling meetings, which helps me build relationships faster by being more personable and personalized.
The updates to my digital presence have also improved how I engage with clients and centers of influence. These enhancements played a role in helping us achieve our best year ever—and even qualify for the Silver award at the Eastern Regional Meeting. Playmaker Coaching provided exactly what I needed to elevate my business.
Our experience has been great, and we’re pleased with Jenn’s ideas, which we have implemented in our marketing efforts.
The improvement in our marketing is more Jenn than me. She cuts through the fluff and gives clear, actionable steps that have improved our processes, efficiency, and the clarity of our service. You can tell she genuinely wants to help—and that makes all the difference. This past year was my best year ever in premium, and while that success came from many factors, Jenn’s guidance definitely played a role in helping us level up.
Jenn is super-efficient and respectful of our time. Her knowledge of the business—and how things work at Home Office—means she just gets what we need. She’s helped us build a consistent, cohesive brand message, and now we use our website and capabilities deck in every meeting.
Working with Jenn and Playmaker has been instrumental in helping me establish a strong foundation for my brand. Jenn provided valuable insights and resources that have significantly increased my awareness of marketing and its importance for my business. I especially appreciate her consistent and strategic approach to developing a plan, along with the effective tools and ideas she provided.
I’m getting goosebumps reading this!!
Working with Jenn has brought real momentum to our practice. She delivers consistent follow-up, personalized support, and takes the time to build genuine relationships—it’s clear she truly cares. Her guidance has made a noticeable difference in how clients perceive and engage with our team. This past year was my best yet, and Jenn’s support has absolutely been part of that success.
I’m really happy with my website and brand—it finally feels right! Before, it felt basic and I wasn’t excited about it. Now, it truly captures what I want and represents me in the best way.
One conversation with Jenn about client experience completely shifted my approach. I started sending simple thank-you and thinking-of-you messages to clients—and the response has been incredible. Not only has it strengthened relationships, but it’s already led to referrals. Creating a process and actually taking action on something so easy yet meaningful has already paid for my marketing coaching sessions.
I nearly postponed my meeting with Jenn due to pending staffing changes, but I’m so glad I didn’t. She helped me look at segmentation in an exponentially different way that brought clarity and a meaningful way forward.
Jenn is truly helping us business owners work through the kinks of marketing.
Jenn is a breath of fresh air. When you think of somebody coming to help augment a team, there are always reservations. Jenn cut right through those and helped add value from the first conversation. She didn't then stop and ask us to review terms and conditions in a service contract or ask for payment. She continued to deliver value. The result? We have a marketing program that is moving!
Working with Jenn has been a game-changer for my business. She helped me sharpen my focus, enhance my social media presence, and gain a much clearer understanding of what needs to be done to achieve my marketing goals. Over the time we’ve worked together, I’ve also hit some major milestones—Best year ever in premium and AUM growth, qualified for Fastrack Academy, ranking #3 in the Western Region, and earned the Silver award for the second year in a row.
Jennifer's deep knowledge of Northwestern Mutual and the industry, combined with her approachable and communicative style, makes her an invaluable partner. I'm especially impressed by her ability to navigate the complexities of compliance. I’m excited to keep building on this momentum with Playmaker in the year ahead!
Some of the wins I experienced while I was an MVP participant included my best production year ever, which allowed me to plan and pay for my wedding, while I also obtained my CFP.
I met Jenn through Phil Bender and Sea Captain Performance. Jenn was easy to work with and did a great job creating a logo to use for client gifts.
The asset transfer sheet is working really well. By having the visual, a client saw it as 'this is what we are doing' versus 'recommendations.'
Make client acquisition more strategic, values-based, and consistent (SVC).
Create greater control and improve results with a winning client acquisition game plan. Reduce the time and money spent on unproductive efforts.
