Playmaker coaching and consulting logo


I’m Jennifer Hensley, the proud owner of Playmaker Coaching & Consulting.

My career at Northwestern Mutual spanned nearly 20 years. During my time at NM I gained extensive experience whether it was working in the field or at the corporate headquarters, I’ve been intimately involved in branch office supervision, marketing, practice management, and even orphan management. I’ve had the opportunity to touch upon almost every aspect of the sales force and intimately understand financial services.

Becoming a business owner raised the same concerns for me as it did for many of the people I consulted with. So, I was determined to find a solution to address these concerns. I wanted to discover how to:

I knew there had to be a better way. Drawing on my over 20 years of experience in financial services, my expertise as a master business coach, and 5+ years as a business owner, I embarked on a mission to develop a winning system. I dedicated countless hours to researching and refining my approach to give my clients a winning system.

Combining my financial services background with my experience playing sports, I’ve developed a unique perspective that allows me to see the bigger picture on the business playing field. I can effectively connect different concepts to tackle complex problems.

My goal is to empower business owners to seize opportunities with strategic and creative thinking that yields tangible results. I focus on identifying the most impactful plays to drive progress and implement systems that make a positive impact on the bottom line.


My Story

Growing up as one of six children in a middle-class family, I knew the value of hard work and saving for the future. But when I became a wife, mother, and business owner, being the CFO became a much bigger job than I had ever anticipated. I was constantly worried about making the right financial decisions for my family, and the pressure of being the primary decision-maker weighed heavily on me.

I remember feeling like the bad guy when it came to planning vacations or making other important financial decisions. It was all on me, and the responsibility was overwhelming. I knew I needed help, but I didn’t know how to get the support I needed.

That’s when I decided to relinquish the role of CFO and partner with a trusted financial advisor. It was one of the best decisions I ever made. With their guidance, I was finally able to sit on the same side of the table as my family and articulate my needs and desires as a wife, mother, and business owner.

Sometimes, in life, we need to recognize our limitations and seek help from experts. It’s okay to admit that we don’t have all the answers or that we need support in certain areas. With the right guidance, we can overcome our challenges and achieve our goals with confidence.

Whether you are just getting started, looking for a few ways to elevate your efforts, or just want confirmation that you are doing the right thing, scheduling your call with me is the right step.

Jennifer Hensley standing in board room

Strategic Partners

Heather Price Consulting Logo
Platinum Gifts

Now, instead of dreading prospecting or feeling like marketing is overwhelming, inconsistent, or unintentional, business owners have:

Owner Jennifer with her husband and daughter at Christmas time.

I believe that you deserve to attract more ideal clients and that it doesn’t have to be so difficult

In my journey, I have found that my greatest teammates are my husband, Keith, and my daughter, Samantha. They always encourage me to stay true to my own game and maintain an offensive mindset.

Living with intention is a value I hold close to my heart. This year, my chosen word is “Go.” It serves as a reminder to go be great, go on adventures and that sometimes we have to let go to go up. Let’s go be great together!

Together, we can explore strategies and approaches that allow you to go do what you do best!

Chartered Life Underwriter (CLU)
Certified Financial Consultant (ChFC)
Master Certified Greider Breakthrough Business Coach
Certified Trainer
Certified Group Fitness Instructor
The University of Missouri, Bachelor of Science, Marketing

Sea Captain Coaching – Executive Coach 
The American College – Member
Women in Insurance & Financial Services (WIFS) – Member
Small Business Owner Community – Member
Girl Scout – Volunteer
St. Leonard Catholic Church – Pastoral Council & Marketing Committee Member
Alpha Kappa Psi Foundation – Volunteer
University of Missouri  Mentor